Discipline / Category : Product Concepts | Professional Concept

Agency / Company / Studio Name : Bored Eye

Lead Director : Liam James de la Bedoyere

Description : After a casual afternoon of doodling, I sketched a rough silhouette of a flamingo and wondered—would a flamingo make a good side table? I explored the idea further, and after a bit more sketching, I discovered that a tubular silhouette created a charming yet minimal design for a flamingo-inspired side table lamp. Choosing a solid colour to enhance its identity helped solidify the concept. With a quick sketch and creative exploration, I moved the idea into CAD and spent the weekend refining materials in KeyShot, ultimately bringing the F-Lamp to life.

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